New ING LifePay Plus Variable Annuity Optional Rider Guarantees 7% Increase to Withdrawal Base

ING (NYSE: ING) has announced the next generation in variable annuity living benefits with the introduction today of ING LifePay Plus, which provides a guaranteed 7% annual minimum increase to the withdrawal base during the first 10 years of the annuity contract. The highly competitive guaranteed 7% increase to the withdrawal base combines with other features like automatic quarterly ratchets during the growth phase and automatic quarterly resets during the withdrawal phase, according to the company.

"The ING LifePay Plus optional benefit is a valuable enhancement to ING USA Annuity and Life Insurance Company's already popular suite of variable annuity income solutions," explains Harry N. Stout, president, ING Retail Annuities. "It changes the retirement income landscape for financial professionals and their Boomer-age and retirement-age clients," Stout said.

The competitive new ING LifePay Plus 7% increase optional benefit is known as the Minimum Annual Deferral Enhancement (7% MADE). Mike Buchholz, ING Retail Annuities senior vice president, national sales manager-independent broker channel, said ING LifePay Plus offers;

  -- the new 7% MADE increase to the guaranteed withdrawal base for up to 10
     years or until the withdrawal phase begins,
  -- the automatic Quarterly Ratchet during the growth phase,
  -- the automatic Quarterly Reset during the withdrawal phase,
  -- And the income for life option that has proven popular since its
     introduction two years ago with the ING LifePay optional living benefit
     rider.

Buchholz said ING LifePay Plus helps address a common concern among savers that variable annuities may not provide the best growth potential. "By combining the already popular Quarterly Ratchet with the new guaranteed 7% MADE option, ING LifePay Plus provides a great opportunity to capture potential market gains," Buchholz said. He added that the 7% MADE guaranteed increase should be especially beneficial during any future down market years

ING variable annuities are issued by ING USA Annuity and Life Insurance Company, a prominent provider of investment and income solutions for Boomer- aged savers. Financial Professionals interested in learning more about ING LifePay Plus and other annuity features and options offered through the ING family of companies should contact their ING annuity distribution representative or call 800-344-6860.

Variable annuities are long-term insurance contracts designed for investing for retirement. They offer the opportunity to allocate premiums among fixed and variable investment options that have the potential to grow income tax-deferred, until an income stream begins.

Variable insurance products are subject to investment risk, are not guaranteed and will fluctuate in value. In addition, there is no guarantee that any variable investment option will meet its stated objective.

Annuities are issued by ING USA Annuity and Life Insurance Company (Des Moines, IA) and ReliaStar Life Insurance Company of New York (Woodbury, NY). Variable Annuities are distributed by Directed Services LLC, 1475 Dunwoody Drive, West Chester, PA 19380. Only ReliaStar Life Insurance Company of New York is admitted, and its products offered, in the state of New York. All are members of the ING family of companies. Note: All guarantees are based on the financial strength and claims paying ability of ING USA Annuity and Life Insurance Company, which is solely responsible for all obligations under its policies.

You should consider the investment objectives, risks and charges, and expenses of the variable annuity and its underlying investment options carefully before investing. The prospectuses for the variable annuity and underlying investment options contain this and other information. You may obtain free prospectuses by calling your financial professional or 800-366- 0066. Please read the prospectuses carefully before investing.

In the U.S., the ING family of companies offer a comprehensive array of financial services to retail and institutional clients which include life insurance, retirement plans, mutual funds, managed accounts, alternative investments, direct banking, institutional investment management, annuities, employee benefits, financial planning, and reinsurance. ING holds top-tier rankings in key U.S. markets and serves over 14 million customers across the nation.

ING is a global financial institution of Dutch origin offering banking, insurance and asset management to more than 75 million private, corporate and institutional clients in more than 50 countries. With a diverse workforce of over 120,000 people, ING comprises a broad spectrum of prominent companies that increasingly serve their clients under the ING brand.

For more information, visit www.ing.com

First Call Analyst:
FCMN Contact: chuck.eudy@us.ing.com

SOURCE: ING U.S. Financial Services

CONTACT: Chuck Eudy, ING US Financial Services, +1-770-980-5209, or +1-
770-490-6420 - mobile, chuck.eudy@us.ing.com

Web site: http://www.ing.com/