ING Revamps Its Approach to Term Market

ING (NYSE: ING) announced that it has revamped its approach to the term life insurance market. Among its initiatives, it has enhanced the pricing of its term products offered by its life companies to be consistently among the pricing leaders. In addition, the company introduced a new advertising campaign raising ING's name in connection with term. ING also enhanced its tools for producers with a new quick calculator on its producer-focused web site.

"Term is a sizable segment of the life insurance marketplace. While we have always offered a term insurance, we haven't emphasized that segment in a while," said Jim Gelder, president of ING Life Distribution. "The message we're sending is loud and clear. We're back in the term market. Our term products are now so competitive, we not only moved forward, we took one giant leap to the front of the pack."

ING's advertising will feature individual customers and brokers who are "smiling" about ING term products. The ads tout ING's ultra competitive pricing and says that it is "poised to be among the leaders in the marketplace." The ads will run in producer-focused trade publications and at conferences this fall.

ING's term products, ING TermSmart and ING TermSmart*NY, are offered at 10, 15, 20 and 30-year terms. Other features include:

   - Conversion options to select cash value policies issued by an ING life
     insurance company without evidence of insurability.
   - Eligible for the table rating drop program after policy year 20
   - Four different rate bands, including $3 million
   - Five underwriting classes

ING TermSmart (policy form# 1177R), which is not available in N.Y., is issued by ReliaStar Life Insurance Company (not admitted in NY). ING TermSmart NY (policy form# 1177R NY), which is only available in New York, is issued by ReliaStar Life Insurance Company of New York. Both companies are members of the ING family of companies. Term products are available for distribution by independent insurance producers.

For more information about ING TermSmart and ING TermSmart*NY, life insurance producers should contact their ING representative or ING's National Sales Support Team at 1-866-ING-SELL.

ING is a global financial institution of Dutch origin offering banking, insurance and asset management to over 60 million private, corporate and institutional clients in more than 50 countries. With a diverse workforce of over 113,000 people, ING comprises a broad spectrum of prominent companies that increasingly serve their clients under the ING brand.

In the U.S., the ING family of companies offer a comprehensive array of financial services to retail and institutional clients which include life insurance, retirement plans, mutual funds, managed accounts, alternative investments, direct banking, institutional investment management, annuities, employee benefits, financial planning, and reinsurance. ING holds top-tier rankings in key U.S. markets and serves over 14 million customers across the nation. For more information, visit www.ing.com

Press inquiries: ING U.S. Financial Services

Phil Margolis, 860-723-4783, phil.margolis@us.ing.com

SOURCE: ING U.S. Financial Services

CONTACT: Phil Margolis of ING U.S. Financial Services,
+1-860-723-4783, or phil.margolis@us.ing.com

Web site: http://www.ing.com/us
http://www.ing.com/