Pittsburgh Area Financial Planner Receives National 'A Fresh Approach™' Recognition

When Pittsburgh financial planner Ronna Del Valle, CFP®, meets with a new client, she often begins by drawing the client's family tree. It helps Del Valle provide clients with "Generational Continuity," a unique financial planning approach that focuses not only on the client's needs, but on how clients can provide for their children as well as their aging parents.

"We're dealing with clients' emotions about their families, but we also have to focus on how to allocate finite resources to competing generational needs - retirement, college, long-term care," said Del Valle, president of Golden Strategies Financial Group of Upper St. Clair, Pa. and a member of the Financial Planning Association® (FPA®).

To recognize her innovative approach to financial planning, Del Valle is featured in MONEY magazine's June issue and on CNN as part of a series called "A Fresh Approach.™" ING U.S. Financial Services, FPA® and MONEY magazine started the program to recognize the most innovative of the country's more than 28,000 financial planners.

Del Valle practices Generational Continuity herself. Her son, Noah Farberow, is the senior vice president of her business. Together, they work with a multidisciplinary team of attorneys, accountants, insurance professionals and others to provide generations of clients comprehensive, one- stop service. The approach helps clients like Alicia Tomasits of Belle Vernon, Pa., feel more at ease and secure, particularly when the unexpected occurs.

Last year, Tomasits' 39-year-old husband died suddenly, leaving her as the sole caretaker of two young children. Working closely with Tomasits, Del Valle, an attorney and accountant settled the estate, resolved issues related to Mr. Tomasits' employer, planned to pay for the children's education, addressed Tomasits' income and retirement needs, and prepared will and trust documents.

"Our objective was always Generational Continuity," Del Valle said. "As is the case with most of my clients, our on-going relationship, and my understanding of not only her financial situation, but also her goals and objectives made planning during this difficult emotional time much more efficient and easier."

   Press inquiries: Chuck Tombarge or Himle Horner, 952-897-8209
                    Phil Margolis, ING, 860-723-4783

Golden Strategies Financial Group is an independent financial planning firm in Upper St. Clair, Pa. Golden Strategies offers securities through ING Financial Partners, Inc. (Member SIPC) The firm specializes in financial planning focused on Generational Continuity - an uninterrupted financial connection between generations. For more information, call (412) 854-2329 or visit www.goldenstrategiesfg.com .

ING Group is a global financial institution of Dutch origin offering banking, insurance and asset management to more than 60 million private, corporate and institutional clients in more than 50 countries. With a diverse workforce of more than 115,000 people, ING comprises a broad spectrum of prominent companies that increasingly serve their clients under the ING brand. In the U.S., the ING family of companies offers a comprehensive array of financial services to retail and institutional clients, which include life insurance, retirement plans, mutual funds, managed accounts, alternative investments, direct banking, institutional investment management, annuities, employee benefits, financial planning and reinsurance. ING holds top-tier rankings in key U.S. markets and serves more than 14 million customers across the nation. For more information, visit www.ing.com .

The Financial Planning Association (FPA®) is the membership organization for the financial planning community. Its 28,500 members are dedicated to supporting the financial planning process in order to help people achieve their goals and dreams. FPA believes that everyone needs objective advice to make smart financial decisions and that when seeking the advice of a financial planner, the planner should be a CFP® professional.

CFP®, CERTIFIED FINANCIAL PLANNER™ and the federally registered CFP (with flame logo) are certification marks owned by the Certified Financial Planner Board of Standards, Inc. These marks are awarded to individuals who successfully complete CFP Board's initial and ongoing certification requirements.

SOURCE: ING U.S. Financial Services

CONTACT: Chuck Tombarge or Himle Horner, +1-952-897-8209, for ING.; or
Phil Margolis of ING, 860-723-4783

Web site: http://www.ing.com/us
http://www.goldenstrategiesfg.com/