ING Launches New Universal Life Product Called ING Guaranteed Premium Universal Life

ING's U.S. financial services operations announced today that it has added a new universal life insurance product to its life insurance portfolio called the ING Guaranteed Premium Universal Life. The ING Guaranteed Premium Universal Life is for distribution by independent insurance producers, and is issued by ReliaStar Life Insurance Company, a member of ING.

The ING Guaranteed Premium Universal Life is designed to provide affordable, single-life death benefit protection for individual and business clients. Plus, it can be used for individual estate planning, wealth transfers and preservation, and business continuation strategies.

"With today's uncertain markets, consumers are seeking more guarantees in their financial products," said Jim Gelder, president, Life Insurance Distribution, ING U.S. "We're seeing evidence of that in the current shift from variable universal life insurance business to more traditional universal life insurance business. The ING Guaranteed Premium Universal Life product is attractive because it offers a lifetime death benefit* guarantee with affordable premiums, minus the market exposure. Guaranteed protection for as long as a client lives, despite the client's age at time of purchase is an appealing value proposition today."

The policy's minimum face amount is $100,000. The product includes a VUL conversion feature that allows clients to exchange their policy for a variable universal life insurance policy without evidence of insurability. In addition to the VUL conversion feature, ING Guaranteed Premium Universal Life features a competitive "catch up" provision, bonus interest, and zero cost loans.

"The ING Guaranteed Premium Universal Life is a flexible product because ING recognizes that over a lifetime, a client's needs may, and probably will, change," said Gelder. "Guarantees, affordability, and flexibility make this product an appealing option for insurance producers."

For more information about ING Guaranteed Premium Universal Life, producers should contact their ING representative or ING's National Sales Support Team at 1-866-ING-SELL. ING Guaranteed Premium Universal Life is issued by ReliaStar Life Insurance Company, which is part of ING's U.S. financial services operations. ReliaStar Life Insurance Company has some of the highest financial strength ratings in the insurance industry.

ING's U.S. financial services operations (www.ing-usa.com ) offer a comprehensive array of products and services, including retirement programs, fixed and variable annuities; life insurance; employee benefits; and mutual funds, through a variety of distribution channels. ING U.S. Financial Services is part of Amsterdam-based ING Groep N.V., one of the largest integrated financial services organizations in the world. ING Groep N.V. operates in 65 countries and has approximately 110,000 employees around the world.

*All guarantees are based on the financial strength and claims paying ability of ReliaStar Life Insurance Company.

ING Guaranteed Premium Universal Life, policy form #1175R (varies by state and may not be available in every state) is a universal life insurance policy issued by ReliaStar Life Insurance Company, a member of ING.

CONTACT: Dana E. Ripley of ING, +1-770-980-3317 or cell,

+1-404-668-8244

SOURCE: ING Americas

CONTACT: Dana E. Ripley of ING, +1-770-980-3317 or cell,
+1-404-668-8244

Web site: http://www.ing-usa.com/