ING Selects DDB Worldwide As Its U.S. Advertising Agency
PRNewswire
ATLANTA
Aug 31, 2001
Atlanta-based ING Americas, which is part of Amsterdam-based ING Group (NYSE: ING), one of the largest integrated financial services organizations in the world, today announced that it has selected New York-based DDB Worldwide as its advertising agency for its U.S. advertising program. The services DDB will provide include brand strategy, creative and media placement.
"We are thrilled to have DDB working with us for the next phase of ING's brand building program," said Tricia Conahan, senior vice president, Brand Development, ING Americas. "ING has a very strong commitment to building its brand in the U.S. and we are confident that DDB's expertise and experience will help us reach our objectives."
Last May, ING launched a $20 million dollar advertising campaign to introduce the ING brand name to the U.S. marketplace. The campaign, which resumes in the fall after a summer hiatus, targets middle-income and emerging- affluent consumers. ING put its account up for review in June.
ING Americas comprises integrated financial services operations in North America and South America with core business operations in the United States, Canada, Mexico, Argentina, Brazil and Chile. ING Americas offers a comprehensive array of products and services, including life, health and property & casualty insurance; fixed and variable annuities; reinsurance; guaranteed investment contracts and other institutional investment advisory services; defined contribution plans; and mutual funds. To date, ING Americas and its affiliates have $166 billion in assets under management.
Contact: Dana E. Ripley - 770.980.3317 cellular - 404.202.6679
Email dana.ripley@ing-fsi-na.com
SOURCE: ING Americas
Contact: Dana E. Ripley of ING Americas, +1-770-980-3317, or cellular,
+1-404-202-6679, or e-mail, dana.ripley@ing-fsi-na.com
Website: http://www.ing-usa.com/